
March 12, 17 & 19 | 12pm–2pm ET | Live Online


Most experts are following the Default Model without realizing it:
Free proposals that waste weeks of unpaid work
Hourly pricing (or vague project fees) that cap your income
Running multiple projects simultaneously because "that's how it's done"
Saying yes to every client request to avoid conflict
Retainers that promise stability but deliver burnout

But there's another way...
Over three live sessions, you'll design a business model that actually works for you:
$250K–$500K/yr revenue w/out hiring a team
Premium clients who value your expertise
Getting paid what you're worth
Working with clients less than half your time
Take vacations, pursue passions, breathe
And it's the same model my clients use to earn $30K months, take months off to travel off, and finally stop chasing clients.
Here's what we're building together over three days:
Why most experts are targeting the wrong revenue number—and how that keeps them stuck
The problem with how you're pricing now (hourly rates, guessing, copying competitors—and why none of it works)
How to calculate your Freedom Number: the exact annual revenue you need to fund the life you actually want
How to calculate your Bullseye Package Price: the premium offer that hits your Freedom Number without overworking
The Two Levers you need to pull to get there (and why most people only pull one)

Lever #1: Increase the real and perceived value of what you deliver
Why your current sales process is making it harder to close premium clients (and training them to devalue your expertise)
The Lead Product: our paid diagnostic that replaces free proposals, qualifies prospects, builds trust, and sets up $10K–$60K project sales
How to name and price your Lead Product so it becomes the easiest "yes" in your sales process

Lever #2: Decrease the time it takes to deliver
Why the "start projects immediately and run them simultaneously" model is keeping you overwhelmed and underpaid
How to restructure delivery so clients wait for you, pay premium prices, and get better results in compressed timelines
The psychology of instant gratification: why clients actually prefer intensives (and why they'll pay more for faster delivery)

Your Freedom Number (the exact revenue target that funds your actual life)
Your Bullseye Package Price (the premium offer that hits your Freedom Number)
Your Lead Product named and priced (the paid first step that replaces free proposals)
How the Intensives model can give you freedom (without burning out)
You'll have designed the business. The only question left is: are you going to build it?
You're a solo consultant, designer, coach, strategist, or expert service provider
You're making $100K–$300K (or working toward it) and know you should be earning more
You're great at your craft, but trapped by an outdated business model
You want to work with fewer, better clients at premium prices
You value freedom and flexibility over headcount and hockey-stick growth
You're ready to take action, not just collect ideas
You haven't landed clients yet (this is not Freelancing 101)
Your goal is to build a big team or scale to 8 figures
You're looking for motivation without implementation
You need to be convinced that premium pricing is possible (we're past that conversation)

WHY I'M TEACHING THIS *AND WHY IT WORKS
My husband Steve and I went from $40K in debt to $500K revenue in 12 months by eliminating the BS from our business model.
The breakthrough? We discovered our "secret" $3K one-day branding projects (we called them Brandups) were more profitable than our $30K multi-month projects.
Less time. More profit. Happier clients.
Today, our Brandups run $40K+ for 2-day engagements. Then I restructured my business again: $360K revenue while working with clients just one week per month. The rest of my time? Building other businesses, and actually living my life.
This model works. I've used it. My clients use it. And now I'm teaching you how to design it for yourself.
Implemented the Lead Product Method, hit 5–6 consecutive $10K months. Pulled back to 2.5 days/week for family time while maintaining control—knowing she could "plug back in" anytime.

Tightened her Lead Product briefs (they were too long and paralyzing clients). Started closing consistently. Did $100K in January alone.

Used the Magic Hour framework for live client feedback. Projects went from months to 3 weeks. Clients made zero changes.

Live attendance is strongly encouraged—you'll get real-time coaching and Q&A. But if you can't make it, you'll have recording access for two weeks.
If you've landed paying clients and you're confident in your expertise, this bootcamp will help you design the model to get there. But if you're brand new and still figuring out the value you offer, this isn't the right fit yet.
Yes. The concepts (Freedom Number, Lead Product, Intensives) work for designers, coaches, consultants, strategists, copywriters, architects, financial advisors, event planners—any expert selling their expertise.
The model works for 2-person teams as well (it was developed by me and my husband working together). It’s that "Scale Solo" is about staying intentionally small and profitable, not literally being a solo human business. If you have a partner, a VA, or even contractors, you're fine.
You'll leave with your Freedom Number calculated, your Bullseye price identified, your Lead Product named and priced, and the Intensives model mapped out. This is design work, not inspiration.
You'll have designed the business model. If you want step-by-step implementation support, I'll share details about No BS Mastery (my full program) during the bootcamp. But there's no obligation—the bootcamp stands alone.
Join the Scale Solo Bootcamp. $197 for three live sessions, recordings, the frameworks, and the Freedom Number Calculator. That's less than what you're losing on a single free proposal right now.
MARCH 12, 17 & 19 | 12PM–2PM ET
$197 $98.50 (code BOOTCAMP50)
