
The No BS HQ + Clients Lab Bundle
Grab the HQ profitability software I demoed in the bootcamp, plus the training, scripts and templates to build and sell your first Lead Product. This is the first time you can get the HQ without joining our group program!
$1,500 + $1,000 in bonuses $997
Through October 30 at noon ET. Then it goes up to $1,500.
The HQ + Clients Lab Bundle is $1,500 + $1,000 in bonuses $997 until October 30 at noon ET.
Most service providers base their prices on what they think clients will pay, or on what their competitors are charging. Almost nobody bases them on what actually makes sense for their own life and business, and that's why so many of us stay really busy but never have enough money or freedom.
Then, to sell that project, we do the meetings, write the free proposal, give away our best ideas, and wait. Sometimes they say yes. Often they disappear.
Your real numbers tell you what every project has to bring in to support the life you want, and whether the offer you're about to send actually gets you there.
Replace the free proposal with a Lead Product, a short paid first engagement, so you get paid for your thinking before the big project starts.
Dana's a consultant. She just finished a Lead Product Interview and found out the project is much bigger than the client first let on (thank goodness she did the interview, or she'd never have known). Her gut says $15,000 for about 15 days of work. The HQ shows her that price doesn't even support her good goal.
Watch what she does next.
By the end, Dana's not guessing anymore. For this client she'll charge $17,500, work no more than 10 days, and outsource the rest for $2,500. And she knows exactly what it'll take to hit her better goal on the next one.
Dana's a fictional example I use in the demo.
The software I built to run the No BS business model, and the thing my students open a couple of times a week to run their business.
Your real goals. Put in what your life costs now and what you want it to cost. The HQ estimates your taxes and gives you three revenue targets: good, better and best. When your life changes, they update.
Your offers, checked. Put in every offer you sell (even if every project is custom right now) and it tells you which ones support your goals, based on my 50/25/25 formula: your revenue has to come from 50% of your working hours or less. Then play with the levers (price, your time, what you outsource) until it works.
Your pipeline. A simple outreach tracker for real relationships with real people. It suggests who to contact, logs what you've done, and shows how many conversations you need for your next sale based on your own conversion rates.
The exact system I teach my private clients for landing premium work by positioning you as the advisor and expert from the start. It's the first thing I recommend to anyone who wants to scale without a team.
3 hours of Lead Product™ training. The complete five-step method: how to build your offer, price it, sell it without feeling salesy, and deliver in days.
Every script you need. Word-for-word outreach, connection-call and fit-call scripts.
Templates. The Lead Product brief, pricing and delivery templates, so you never start from a blank page.
Real examples. Real Lead Products and real numbers you can model.
Upload what you got from your Lead Product Interview and it pushes you to get the juicy strategic ideas and examples out of your head, then gives you the outline for your brief. It won't write it for you (although it'll look like it did). It makes you faster, and it makes your brief sharper and more likely to convert.
Office hours with our HQ coaches, Erika and Emily, to help you use the software and work through your questions.
Monday, November 2, 2026 · Monday, December 7, 2026 · Monday, January 11, 2027
Put in your expenses and get your good, better and best goals.
Create your paid first step, priced and packaged, with the training and templates.
Offer it on a Fit Call, do the interview, and use the LP Bot to write a sharp brief.
Before you send it, check that it supports your goals. If a client says "we only have $7,000," you'll know exactly what to take out.
Then the outreach tracker keeps the next clients coming.

Best LP I've written. Landed a 50K project off the back of it.

Holy crap just closed a 28K project today from the LP with the NFL football player! I am so freaking excited!!! Largest contract to date.

Closed an LP for 15k with strong potential to move to phase 2 (totaling 32k). Have another LP review meeting today (feels solid for upselling) and booked 3 more discovery calls this week.
You were in the bootcamp (or you follow how I teach) and you want to actually implement it, but you're not ready for a coaching program.
You're an experienced consultant, strategist, designer, copywriter or fractional executive.
You're tired of free proposals, follow-ups and ghosting.
You want to know that every project you take is worth taking.
You sell 1-to-many offers or products.
You want a CRM that sends emails for you.
You're looking for individual coaching or done-for-you delivery. The HQ is a tool you use, and the Clients Lab is training you implement.
You want a magic bullet without connecting with real people in real life to grow your business.

I've spent the last 10+ years proving what most experts only talk about: that you can run a lean, highly profitable business without burning out or building a bloated team.
As a partner and strategist at Worstofall Design, I pioneered the No BS 1-3 day intensive model, transforming months-long, $30K projects into focused 2-day engagements that now command $40K or more.
Through No BS Mastery, I've helped hundreds of consultants, strategists, and boutique agencies apply the same principles to their own businesses: raising prices, cutting delivery bloat, and finally running businesses that give them both freedom and profit.
I'm also a TEDx speaker, host of the No BS Mastery Podcast, and author of Badass Your Brand and Scale Solo.
$1,500 + $1,000 in bonuses
SAVE $1,503
What's included:
You arrive at Mastery already in motion, with a Lead Product already selling.
Yes. The moment you buy, you get instant access to the HQ, the full Clients Lab training, the scripts, the templates and the LP Bot. Start today and move at the speed your business needs.
No, and that's on purpose. If you already have a system you love, keep using it. But most of us don't have any way of tracking our most important contacts, and a big CRM just feels overwhelming. The HQ is for people who like to keep it simple: one place to track your contacts, how often you're talking to them, and who you should contact next. (It won't email for you.)
That's absolutely fine. In fact, you probably need the HQ even more, because it makes sure every custom-quoted project still supports your financial and lifestyle goals. I would never quote a project without running it through the HQ first.
No. Your goals change as your life and business change, and the HQ recalculates when they do. My students open it a couple of times a week.
The Clients Lab is self-paced, so you can start immediately and work through it on your own schedule. The three HQ support calls are live, on Monday, November 2, 2026, Monday, December 7, 2026, and Monday, January 11, 2027.
No. Ongoing individual coaching, personal offer reviews and the broader Mastery coaching experience are not included. The three live HQ calls are group calls to help you use the tool in your business.
This is the HQ plus one focused method, how to build and sell a Lead Product, delivered as a self-paced training. Mastery is my 12-week signature program that installs the complete 5-Part No BS Business Model with live coaching and community. Many people start here, fund Mastery with their first few sales, and step in already executing.
Yes. If you join Mastery within three months of your purchase, $497 applies as credit toward your tuition.
Inside Mastery, I watch students close their first Lead Product in 23 days on average. On your own with this training, most people close their first within 30 to 60 days of starting, depending on how active their existing pipeline is. Full premium project upsells typically follow within 60 to 90 days.
The bundle is $997 until October 30 at noon ET. After that, it goes up to $1,500 for both (a year of the HQ and a year of the Clients Lab, $750 each).
